Liverpool have taken their first step into the digital collectables market with the launch of their own NFT collection.
After assessing the market over the last 12 months, feedback from fan questionnaires and engagement with the Spirit of Shankly supporters group, the Reds have linked up with famous auction house Sotheby's, who have become a market leader in digital artwork and NFTs (non-fungible tokens) for the 'LFC Heroes' Club collection.
The drop will also raise funds for the LFC Foundation and their work in the community, including their education and employability programmes, inclusion and special educational needs and disability support. Half of Liverpool's proceeds from the ‘Legendary’ 1 of 1 auction will go to supporting the LFC Foundation, with an additional 10 per cent from the Reds' limited edition ‘Hero’ sale and 10 pe cent of all future resale royalties also going to the Foundation.
