- John Ternus has officially taken over as Apple 's new chief executive , succeeding Tim Cook , who stepped down on September 1 to become executive chairman.
- Ternus joined Apple in 2001 and previously led its hardware division, overseeing the design and development of major products like iPhones and Macs.
- Tim Cook's new role as executive chairman may allow him to continue handling political relationships, enabling Ternus to focus on product design and durability.
- Ternus will make his first major appearance as CEO on September 9 to unveil the iPhone 18 Pro, the foldable iPhone Ultra, and a redesigned Siri AI.
- While Ternus remains largely mysterious, he takes the lead as Apple faces critical challenges, including competition in artificial intelligence and rising chip prices.
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