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Jon Lafayette

INSANE: Loopme joins ad industry climate group ad net zero | Vintage Vibes

sustainability

Ad tech company LoopMe said it has joined Ad Net Zero, a group aimed to help the ad industry protect the environment by reducing carbon emissions and favoring sustainable products.

Other Ad Net Zero supporters include Amazon, Google, Meta, Dentsu, Publicis Groupe, Omnicom, PubMatic, the Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB).

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