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Fortune
Fortune
Kinsey Crowley

REVEALED: Ltk s founder started the influencer marketing platform with 236 now it s worth 2 billion | Rare Historical Photos

Amber Venz Box in a black and white dress looking at the audience from the main stage at MPW Next Gen. (Credit: STUART ISETT FOR FORTUNE)

Good morning, Broadsheet readers! Strippers in Los Angeles are unionizing, Senate Democrats are reintroducing a paid family leave bill, and the founder of LTK says solving her own problem made for great business. Happy Thursday!

-Nothing to lose. Like many entrepreneurs, Amber Venz Box founded her company LTK, last valued at $2 billion, by trying to fix a problem in her own life.

Twelve years ago, the then 23-year-old was working as a personal shopper in Dallas, Texas, earning commission on sales of boutique apparel. To market her services, she posted her styled outfits on her website, complete with product recommendations. But she soon learned that the strategy was essentially giving her services away for free. "I had cut myself out of my own business," Venz Box, LTK's cofounder and president, told editor-at-large Michal Lev-Ram at Fortune's MPW Next Gen on Tuesday.

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