Kia's PBV (Platform Beyond Vehicle) initiative is designed to redefine what an electric commercial vehicle can be. It’s not just about building a new van, but about creating a modular platform that can adapt to the needs of professional transport, urban logistics, and passenger mobility. At the heart of the program is the PV5, the first model in a new lineup that will later expand to include the PV7 and PV9.
Explaining the brand’s strategy, Alfonso Tallarico, Director of Ownership Experience | Aftersales, PBV, describes the project as a paradigm shift for Kia. It is built around dedicated EV platforms, integrated digital services, enhanced customer support, and a specialized network focused on business users.
