- British rock band Muse appear to have handed over their original social media handles on X and Instagram to Meta 's newly launched personal AI tool, which shares the same name.
- The Devon-formed group updated their handle on X to @Musetheband and on Instagram to @museband, allowing Meta's AI assistant to claim their former @Muse handle.
- Fans on social media highlighted the irony of the switch, referencing frontman Matt Bellamy's history of writing dystopian songs and albums, such as Simulation Theory and Drones , that warn against technological takeover and algorithms.
- Meta rolled out its Muse AI assistant in the United States this week, designing the technology to assist adult users with everyday tasks including scheduling, shopping, and converting long-term goals into action plans.
- Representatives for both Muse and Meta have been contacted for comment regarding the handle changes, with fans speculating on social media about whether the band received a financial payout for the usernames.
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Rock band Muse lose social media handles to Meta’s new AI tool
