NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new logo. Despite this being the first update to the team's look in 14 years, the visual revamp has divided fans, with many dissapointed by the "safe" design.
With any creative project, you inevitably can't please everyone, but when it comes to designing sports logos, fans will always be straight-shooting with their opinions. A successful sporting identity has the power to unite a fanbase and become a cult emblem that transcends the sporting world (think the Jordan logo or Nike tick), but it seems the Orlando Magic have failed to impress with their clean rebrand.
