This week (March 2024) Byredo opens a second bricks-and-mortar store in London. This follows in the footsteps of its Lexington Street flagship in Soho, a three-storey space that was unveiled in 2018.
The luxury beauty and lifestyle brand, founded by Ben Gorham in 2006, is renowned for its design-led fragrance and make-up lines (alongside home goods and accessories), and has created signature scents such as Mojave Ghost, Bal d’Afrique, and Gypsy Water. The Byredo cosmetics line, which debuted in 2020, is now led by make-up artist Lucia Pica, who puts a unique slant and emotionally driven slant on products such as lipstick, eyeshadow, and more.
