
O2 customers will see prices rise in April 2026 by 40 per cent more than they were originally told by the mobile company, despite new rules from the regulator.
Last year, Ofcom introduced new rules, which meant that mobile, TV and broadcast companies would need to set out any price rises in pounds and pence before customers sign up. These rules, which came into force back in January, were intended to ban mid-contract price rises linked to inflation.