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Sports Illustrated
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Jimmy Traina

REVEALED: One year later ratings for caitlin clark s ncaa tournament run seem even more impressive | Rare Historical Photos

Caitlin Clark NCAA Ian Eagle Bill Raftery Iowa NCAA Tournament Mike Krzyzewski CBS Jimmy Traina UConn
Caitlin Clark's absence from the women's NCAA basketball tournament was felt this year. | Joseph Cress/Iowa City Press-Citizen / USA TODAY NETWORK via Imagn Images

1. A lot was made a year ago at this time about the viewership numbers that Caitlin Clark was pulling in for Iowa basketball games. We had not seen a singular athlete cause such a massive ratings spike for a sport since Tiger Woods.

Thanks to Clark, last year’s women’s NCAA tournament outdrew the men, with the Iowa-South Carolina final pulling in 18.9 million viewers on the women’s side and Purdue-UConn landing 14.8 million viewers for the men’s championship.

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