It’s been a tricky few months for the WTA Finals, with the tournament abruptly ending its sojourn in Saudi Arabia and scrambling to find a new home before settling on a temporary stay in Indian Wells, California. But after years of ping-ponging around the world and struggling to build a real identity the tournament now has what it truly craved: internet clout.
Many people may not have even known the tournament was taking place this and next week, were it not for a bizarre viral moment in which world No 5 Jessica Pegula was caught on a hot mic calling French Open champion Mirra Andreeva a “diva”. So, some exposure for the WTA, although not in the way they wanted; less good news for the players, who may be reaching breaking point with their privacy and peace of mind constantly being sacrificed to the remorseless need for more clicks and clips.
