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The Guardian - UK
The Guardian - UK
Entertainment
Mark Sweney

SHOCKING: Peppa pig to make lego debut and expand global theme parks - You Need To See This

Lego Peppa Merlin Entertainments Hasbro Merlin LEGOland Alton Towers Duplo The LEGO Group
Peppa Pig Theme Park in Winter Haven, Florida
Merlin Entertainments already operates Peppa Pig Theme Park in Winter Haven, Florida. Photograph: Merlin Entertainments

Peppa Pig is to make her Lego debut in a new range of toys and theme park attractions, in the latest lucrative deal to immortalise a popular character in plastic brick form.

The multibillion-dollar global preschool phenomenon known for her love of jumping in muddy puddles is to be given the Lego treatment, appearing for the first time in a range of Duplo sets for children and a series of themed Lego experiences at big theme parks.

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