
‘You are here witnessing history.’ So said Jay-Z in a musical performance which closed Pharrell Williams’ first menswear show for Louis Vuitton, a mega-watt spectacle which heralded the multi-hyphenate musician’s arrival on the Paris fashion scene.
Asked to meet promptly at 8.30pm on the bank of the River Seine, guests were transported by boat to Paris’ Pont Neuf – the city’s oldest standing bridge, constructed in the 16th century and once known as its historic centre. It is also just steps from the Louis Vuitton studio, where Williams has been working on the collection since his appointment.