If you pay attention to the business side of the powersports industry as RideApart does, you'll undoubtedly know that much of it remains underwater. Well, somewhat underwater, as most have either just eeked by in terms of sales this year, or are only slightly below their wanted targets. This is due to a variety of reasons, but is mostly tied to how bad the economy is for normal people.
No, the stock market doesn't count, as most average people aren't playing in it, nor have the ability to invest with our stagnant wages.