DOHA, Qatar – On Saturday evening, on the fifth floor of the Crowne Plaza hotel, one solution to what has become the World Cup’s first-week crisis is revealed. The answer lies in the name of this establishment: Brewskis and Grub, a restaurant that serves pub food, is decorated with flags from all over the world, plays soccer on its myriad flatscreens and delivers something that has been endlessly debated.
Beer.
When Brewskis opens at 5 p.m., it’s empty, save for a staff from all over the world. In the corner, near the bar, there’s a sign made from light bulbs that glows like a water station in the, well, desert. BEER YOURSELF it says in neon lights, next to an image of a frosty mug with a slogan—it’s ok to tap it!—glowing red inside.