“If somebody sends me a video link, I just don't look at it,” laughs Rick Astley, with the knowing weariness of a man who’s well used to life as a human meme.
Until 2008, Astley was perhaps best known as the singer of the Eighties cheese-fest Never Gonna Give You Up, and might’ve gone down in history as a bit of a one-hit wonder were it not for the surreal, topsy-turvy humour of the internet, and online pranksters borrowing his song for the bizarre phenomenon of Rick-rolling.
