The Thailand Convention and Exhibition Bureau (TCEB) is bringing more than 100 organisations from the public, private and educational sectors to showcase Thai products and services across a broad range of industries to Shenzhen, China, expecting to generate at least 1 billion baht in revenue.
MEET Thai Plus 2026 Shenzhen is scheduled to take place Sept 9-10 at Shenzhen Convention and Exhibition Centre, spanning 7,500 square metres of exhibition and meeting space.
Supawan Teerarat, president of TCEB, said this event will be the largest and most comprehensive overseas market engagement platform ever organised by the bureau for Thai operators across multiple sectors, creating opportunities to increase investment and cooperation between countries.
"We want to showcase Thailand's branding for Chinese investors," said Mrs Supawan.
"In competitive sectors, we seek collaboration and business opportunities to strengthen our partnership with China across various dimensions."
Participation extends beyond the traditional meetings, incentives, conventions and exhibitions (Mice) sector to include trade, investment, tourism, technology, healthcare, food, the creative economy and education, she said.
Participating government agencies include the Foreign Affairs Ministry, led by the Thai consulate-general in Guangzhou, the Tourism Authority of Thailand, the Department of International Trade Promotion, the Board of Investment, the Eastern Economic Corridor Office, the Industrial Estate Authority of Thailand and the Digital Economy Promotion Agency.
The event also brings several Thai universities to showcase their programmes to attract prospective Chinese students.
Mrs Supawan said Shenzhen was selected as the host city based on its location at the heart of China's Greater Bay Area, which is a hub for innovation, technology and investment. The region is also home to a large number of business travellers.
The event also includes knowledge exchange conferences, business networking and matching sessions, while a memorandum of understanding signing seeks to strengthen Thailand-China business cooperation in the exhibition, technology and innovation sectors, she noted.
The event is expected to draw 1,500 participants, including 1,000 business-to-business delegates, generating at least 800 business matchings and 1 billion baht in value, said Mrs Supawan.
The fair already secured registrations from delegates from JD.com, Lenovo and businesses that develop drone technology, she said.
