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Benzinga
Benzinga
Business
Anusuya Lahiri

THE TRUTH ABOUT: Should lyft and doordash merge to better compete with uber analyst pierre ferragu thinks so - The Untold Story

  • New Street analyst Pierre Ferragu thinks a merger between Lyft Inc (NASDAQ:LYFT) and DoorDash Inc (NYSE:DASH) would drive a 30% upside to the combined company's long-term EBITDA.
  • Ferragu says combining the businesses would keep drivers busier, allowing them to make more money while also reducing the cost of finding new customers. 
  • The combination of food delivery and ride-sharing paid off for Uber Technologies Inc (NYSE:UBER) and Grab Holdings Inc (NASDAQ:GRAB). He saw the same hold good for DoorDash and Lyft combo.
  • Ferragu sees the merger as a substantial competitive advantage to attract drivers in a supply-constrained environment. 
  • The timing of demand for mobility and delivery is complimentary, with ride demand highest during commuting hours but food delivery heaviest at lunch and dinnertime.
  • He also sees consumers increasingly take rides and order food from the same platform with increasing loyalty.
  • Ferragu notes that Uber acquired twice as many delivery users from its rides app than its paid channels at 25% of the cost.
  • According to him, multi-platform companies are becoming more profitable and defending market shares better.
  • Price Action: UBER shares traded lower by 4.76% at $33.30 on the last check Wednesday.
  • Photo by thought-catalog via Unsplash
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