Merewether Surfhouse's new owners have revealed the beachfront venue will be rebranded in 2027.
It will close for several months after summer, relaunching in late 2027 as Merewether Pavilion.
News of hospitality partners Ben May and Rob Domjen's joint acquisition of Merewether Surfhouse was reported in the Newcastle Herald last week.
The pair are the co-founders of Pavilion Venue Co whose portfolio includes Burleigh Pavilion, Terrigal Pavilion, The Tropic and The Joey at Palm Beach.
Mr May and Mr Domjen will take over operations of the three-level Merewether Surfhouse in October. Merewether Surfhouse will "continue to trade largely as it does today through summer and until February 2027", during which time the pair plan to spend time getting to know the venue, its team and the local community.
Only minor changes to the food and beverage offering, styling and programming are anticipated ahead of the larger redevelopment.
Merewether Surfhouse will close from February 2027 to undergo a significant renovation, before reopening as Merewether Pavilion in mid-to-late 2027.
While the full vision for Merewether Pavilion is still being developed, Mr May and Mr Domjen have confirmed that The Tropic, the coastal dining concept established at Burleigh Pavilion, will form part of the new food and beverage offering.
Further concepts, details of the renovation and project collaborators will be revealed in time.
For Mr May and Mr Domjen, both keen surfers with a long-standing business partnership and shared approach to hospitality, Merewether was a natural addition to their portfolio.
"We've never set out with a plan to build venues up and down the coast. We're simply drawn to great sites on the water, in communities where the beach is part of everyday life," Mr Domjen said.
"What connects Burleigh, Terrigal, Palm Beach and now Merewether isn't a formula, it's a sense of place.
"We want to create venues that feel like they belong to their communities, rather than something that could be picked up and dropped anywhere."
Mr May said Merewether Surfhouse was "one of those opportunities that doesn't come along very often".
"It's an incredible position overlooking one of Australia's great beaches, but what really appealed to us is the place it already holds in the community. Our ambition is to build on that," he said.
"We'll spend the first few months listening and getting to know the venue before we make any major changes, then take the time to create a Merewether Pavilion that locals are genuinely proud to call their own."
HTL Property national director Dan Dragicevich told the Herald Merewether Surfhouse's final sale price exceeded initial expectations and sold "slightly above" the $25 million guide.
Built in 2011, Merewether Surfhouse spans a 2277-square-metre trading footprint across three levels with 270-degree ocean views, including a top-floor restaurant and bar, a level-two function and wedding space, and a ground-floor kiosk and beach bar.
