It was the spring, of 2021 and Avi Bonnerjee, a 35-year-old Brooklyn resident, was shopping for groceries. While perusing the pasta shelves, something caught his eye: Flamin' Hot Cheetos Mac 'N Cheese.
"The package had a very cool cheetah on it, which seemed like a weird way to sell macaroni and cheese, or any food. And it was bright red, with Guy Fieri–style imagery of flames," he recalls. "I felt compelled to buy it."
