With Spooky Szn creeping ever closer, now is the perfect time to fully embrace all things witch-inspired. Far more than just a Halloween fad, the “whimsigoth” style offers an airy and celestial take on gothic or grunge — and it’s quickly become quite the sensation on TikTok. Astrology and tarot girlies assemble — this trend was made for us!
A term coined by Evan Collins to describe the moody yet playful decor vibe of the ‘90s, the whimisgothic aesthetic lay dormant until the recent revival of retro and Y2K style. Essentially, it’s a mystical mix of the witchy side of cottagecore, kitschy and rustic grand millennial style, and the moody colors and motifs associated with a gothic or grunge aesthetic.
