
There are countless logos out there featuring hidden messages and design Easter eggs, from the Amazon 'smile' pointing from 'A to Z' to the London Symphony Orchestra's 'LSO' resembling a conductor. But one incredibly simple design 'secret' is arguably the most famous of them all.
It's a common joke among graphic designers to act surprised on 'learning' that the FedEx logo contains a hidden arrow inside the negative space between the 'E' and 'X'. But it seems plenty of social media users are still only just discovering the genius of our number 1 best logo of all time. Indeed, Twitter users still break the 'news' to their followers pretty much every day.