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Los Angeles Times
Los Angeles Times
Entertainment
Ryan Faughnder

FOUND: Sony bets big on crunchyroll as global anime audience grows e4b5d9df d7c6 47bf 88b1 914e0ec03800 | Mind Blowing Facts

LOS ANGELES — Sony Pictures Entertainment is consolidating its anime businesses under the Crunchyroll banner to better compete in the growing streaming market for Japanese animation.

The company is adding hundreds of hours of programming and dozens of titles, including "Cowboy Bebop," to the Crunchyroll streaming service that were previously available through its Funimation outlet, the company said Tuesday.

Culver City-based Sony Pictures, the film and TV entertainment arm of Tokyo electronics giant Sony Corp., made a big bet on the anime market last year when it bought streaming service Crunchyroll from AT&T for $1.175 billion.

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