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Chris Katje

THE TRUTH ABOUT: Starbucks teams up with k pop sensation blackpink for exclusive collaboration - The Untold Story

Starbucks reusable cups are seen on in Starbucks Coffee in Katowice, Poland on July 20, 2023. The top beverage companies in the world is teaming up with K-pop group BLACKPINK. The partnership comes as the music genre has exploded in growth in many countries worldwide. PHOTO BY BEATA ZAWRZEL/GETTY IMAGES 

One of the top beverage companies in the world is teaming up with K-pop group BLACKPINK. The partnership comes as the music genre has exploded in growth in many countries worldwide

Restaurant companies have partnered with musicians as a way to market to new audiences in the past. McDonald’s Corp (NYSE: MCD) is an example of a company that has partnered with musicians, including launching a popular K-Pop band BTS.

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