Apple's 3-day March Event concluded with the announcement of an affordable MacBook (well, affordable by Apple's standards). It marks an exciting shift for Apple, which seems to finally be leaning towards a younger crowd, and with that comes a fresh branding approach. Punchy, contemporary and actually fun, my Gen Z heart was enamoured, but it seems some Apple purists were less convinced.
As soon as the announcement dropped, we predicted the MacBook Neo was going to be huge, but it seems Apple's modern shift has alienated some devout fans. From its youthful branding to its stripped-back specs, it's clear some people are missing the point of the Neo, but if it grinds your gears, it probably isn't for you.
