If you’ve ever spotted a young American banker in the wild, you’ll be familiar with the traditional markings of the male of the species – the well-coiffed hair, the button-down shirt, and the vest that screams: “I spend my weekends outdoors.” The popular ensemble, however, is facing an existential threat.
Patagonia, the American outdoor company whose fleece vests are among finance and tech bros’ favorite swag, is becoming more selective about who gets its gear.
