Strategic application of a hybrid customer experience (CX) is a key to better serving customers and increasing their loyalty, according to Infobip, a cloud communications platform that helps businesses build connected customer experiences.
Brands in Thailand perform well in terms of customer experience, with a CX score of 4.2, compared with the Asia Pacific average of 3.9, according to a survey conducted for Infobip by Forrester Consulting. Scores were calculated based on three dimensions of customer experience quality: ease, effectiveness and emotion.
