Picking the best ads of the 2020s might seem premature: after all, we're not even halfway through yet. But it certainly feels like this decade has lasted an age, and it's undeniable that it's been distinctive.
First, came the pandemic, then the lockdowns. Then opening up, then more lockdowns. Then things started getting back to normal, only rather than the huge global party and economic resurgence we all hoped for, we got supply chain issues, energy price hikes and major wars. But hey, at least the Barbie movie was good.
