A doctor has to watch porn and measure erect penises, all in the name of medical science and breaking down the stigma of erectile dysfunction.
Dr John Connell is a Chief Scientific Officer at MAC Clinical Research, which has sites across the North West - including Prescot. He is currently working on the trial of a potential new drug to treat erectile dysfunction.
The trial is open to participation from people in Merseyside and £680 reimbursement plus travel expenses is offered in return. The study runs over two months and those involved will visit the clinic seven times to test the drug.
