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The Independent UK
The Independent UK
Lifestyle
The Independent

BIZARRE: The ground breaking science behind an iconic cher hit - What They Never Told You

Cher Full
  • Author Lior Phillips has released a new book examining Cher 's 1998 album Believe and the groundbreaking science behind its hit lead single.
  • AutoTune was originally invented in 1997 by former geophysical engineer Dr Andy Hildebrand as a subtle studio tool to correct pitch.
  • Cher and producer Mark Taylor adapted the software for Believe by setting the pitch adjustment speed to zero, creating a striking vocal effect.
  • The exaggerated pitch correction became known as the Cher effect, transforming AutoTune from a hidden correction technique into a mainstream artistic choice.
  • The track's monumental success cemented Cher's status as an enduring pop icon and fully re-established her artistic independence.

IN FULL

Cher, Autotune and the song that changed music forever

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