Chivanon Piyaphitakskul, who holds a Master's in Branding and Marketing from Chulalongkorn University, Thailand's top-ranked institution, has spent years shaping how brands understand consumer behavior. As a leading figure in marketing analytics across Thailand and Malaysia, he does not just analyze consumer trends, but he also challenges the way businesses perceive data.
As senior marketing manager for Kantar's Worldpanel Division, he has led efforts that go beyond surface-level statistics, providing deep insights that redefine branding strategies.
