Get all your news in one place.
100's of premium titles.
One app.
Start reading
Motor1
Motor1
Business
Dan Mihalascu

REVEALED: The michelin man has a strange history and his original design was terrifying - The Real Truth

The Michelin Man is one of the most recognizable mascots in the automotive world. But the friendly, marshmallow-shaped character we know today has a surprisingly strange past.

Before becoming a cheerful symbol of tires and road trips, he looked more... terrifying. For a while, the Michelin Man looked like a cigar-smoking mummy, appearing in advertisements drinking from a goblet filled with nails and broken glass. Yes, really.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.