Visual technology on golf balls has been growing in popularity over the past couple of years, spearheaded by Callaway with its Triple Track designs and TaylorMade soon following suit with its Tour Response Stripe. While Titleist has previously offered golfers the chance to have extra alignment aids on Pro V1 balls through an online custom order process, those who play the AVX or Tour Soft balls will now have the chance to benefit from the brand's new AIM 360 alignment aid straight from the shelves.
Both golf balls offer a soft feel but drastically different ball flights. The AVX golf ball is designed for higher swing-speed players who want a lower flight and less spin, whereas the Tour Soft ball will provide much more spin and an easy launch from the tee.
