Thanks to social media, we’re inundated daily with new beauty products, from must-have mascaras to the latest blush and luxury lipstick. It can be overwhelming when deciding what’s deserving of a spot in your makeup bag, but that’s where Merit comes in.
Arriving from across the pond in 2023, the US brand was already a cult favourite among LA insiders. Its signature sleek packaging can be spotted in many a beauty obsessive’s collection – including Hailey Bieber’s and Sarah Jessica Parker’s.
