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The Guardian - UK
The Guardian - UK
Lifestyle
Sali Hughes

INSANE: Tiktok has declared concealer is over i m not so sure | Rare Historical Photos

three coloured jars of Aimee’s Brighten Up Colour Corrector
Aimee’s Brighten Up Colour Corrector. Photograph: Jessica Griffiths/The Guardian

Concealer is dead, according to the beauty fans on TikTok. In their book, looking good is no longer about disguising your dark circles – it’s about embracing them.

I have some misgivings about that. I’m all for self-acceptance, but I know that it’s a great deal more complex than choosing to wear makeup or not. (Seriously, “women who wear makeup lack self-esteem” is reductive, pop-psych idiocy with less wisdom than a fridge magnet.) And I’m certainly glad to see the back of the matte, dry, caked-on concealer of five years ago.

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