TikTok has started charging UK users £3.99 ($5.44) a month for the right to scroll without advertisements and to prevent their personal data from being fed into the app's ad-targeting systems.
The ByteDance-owned platform began rolling out its TikTok Ad-Free subscription on 11 May, with in-app pop-ups notifying adults aged 18 and over about the paid tier, The Verge noted. UK users will have until 11 November to decide whether to pay or remain on the free, ad-supported version of the app.
