Chelsea fans have fumed at the decision made by the club to alter the badge on the new home kit for the 2023/24 season.
After the new design was released on Monday following weeks of waiting due to ongoing sponsorship issues, the Blues dropped their new jersey for the upcoming campaign in a unique fashion. With no primary partnership announced yet, the kit was missing a front-of-shirt sponsor.
It is the only type of its kind currently in the Premier League, though other European sides have taken a similar route with West Ham sporting a kit without a sponsor during their Europa Conference League run due to restrictions.
