A new campaign launched today by the Children's Coaching Collaborative, 'Play Their Way' champions a 'child-first' approach to sport and physical activity, and pledges to transform the way that young people are coached.
Sport England research shows a post-pandemic drop in the number of children who enjoy the regular exercise they do. Only 47% of children who exercise regularly strongly agree that they enjoy taking part in sport and physical activity and 53% of all children do not get enough exercise*.
Building a grassroots movement to change the way young people are coached, 'Play Their Way' is providing England's 2.6 million coaches resources to help children enjoy being active in their own way and inspire them to stay active for life.
