UEFA has unveiled a two-step financial plan to replenish its cash reserves that were impacted by the pandemic. The first step involves hosting the men's 2024 European Championship in Germany, the largest economy in Europe. The tournament is expected to generate around 2.5 billion euros in revenue from broadcast and sponsor deals, ticket sales, hospitality packages, and licensing.
The costs of organizing the event include substantial prize money for the 24 participating teams and payments to clubs for their selected players. The profit from Euro 2024, estimated at 1.2 billion euros, will fund UEFA's operations, development grants, and bolster its reserves for the next four years.
