LUCKNOW: The party with a difference has decided to do it differently this time. In the run-up to the 2024 Lok Sabha polls, the BJP will go digital to bolster its organisational network and strategise its poll campaign.
An application, named ‘Saral’, will be used by the party ranks to upload electoral data from two categories of booths – the ones the BJP lost by a thin margin and those it never won.
