The chief executive of motor retailer Vertu Motors says the firm has developed a strategy to aid customers facing challenges of the cost-of-living crisis.
Robert Forrester said the business is looking to introduce a number of measures, which has already seen Vertu undercut supermarkets by selling fuel at cheaper rates from a little-known North West petrol forecourt.
He said: “Affordabilty is going to be everything. Finance rates, for example, are going up. But we will do our best to help our customers by being as competitive as we can, and we’ve got some plans for the next couple of months that will help customers with affordability. As an insight, we can play around with this. We do have a petrol forecourt which nobody really knows about in Widnes, Cheshire, and everyone thinks everyone has massively profiteered on petrol forecourts. We increased our litreage by 86% and increased our turnover by 93% because we took the decision to undercut the local supermarkets.”
