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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

SHOCKING: Virtual mvpds are only a secondary programming source study says - You Need To See This

FuboTV.

Relative to traditional pay TV services, virtual MVPD platforms are viewed by subscribers far more as "secondary or tertiary" sources of TV programming, according to a survey recently conducted by Aluma Connected TV Insights.

Aluma, which surveyed 2,023 adults in February and March, said that while 48% of traditional linear pay TV users identify their cable, satellite or telco video subscription as their primary source of TV programming, the same is true for only 23% of virtual pay TV service customers. 

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