- Volvo is struggling in the U.S.
- Finding profitability has been "difficult," according to one of its executives.
- It will prioritize localization and multiple powertrain options in America to help revitalize the brand stateside.
Volvo is having some trouble adapting to the fast-paced auto market changes in the U.S. From flip-flopping tariffs to the exodus of its sister brand, Polestar, there have been a ton of changes in a relatively short period of time that has been difficult for the Swedes to keep up with.
