Linguistic landscape is the study of languages used in signs. As most of the field’s pioneering studies were based on cities, research comes to be associated with cityscapes.
However, a focus on written language or signage overlooks the reality that information is not always consumed and produced through writing. Additionally, associating linguistic landscape research with cities marginalises the experiences of people residing in “non-urban” spaces. Lastly, in South Africa, the distinction between rural and urban environments is not always clear.
