The Louisville, Ky., Gray Television station executed an intelligent plan to promote NextGen TV, showing viewers how enhancements like Dolby Vision HDR and Dolby Atmos immersive audio boost viewing pleasure, all centered on the Kentucky Derby.
On-air promos, online education and a NextGen TV giveaway done together with a local retailer proved a success, spiking local 3.0 viewership and laying the foundation for continued NextGen Broadcast gains.
