NEW YORK—Warner Bros. Discovery is reporting record Olympics streaming and TV audiences in Europe during the Paris Olympics and that its streaming service Max boosted viewership and engagement across Europe.
WBD reported that about 7 billion minutes of Olympics coverage was streamed in Europe during the games with a record 600 million minutes streamed during a single day on Sunday August 4. In addition, its streaming service Max added a record number of new paid streaming subscribers over the Games period; 77% more than Tokyo 2020, with Saturday August 27 becoming Warner Bros. Discovery’s biggest ever single day for new paid streaming subscribers in Europe.
