With food costs continuing to rise, many foot retailers are starting to change the way they sell, creating up updating their value ranges to help keep the prices down. But, you may look at the ranges and wonder if they have lost anything in order to keep the costs down.
Iceland, first founded in 1970, has stores scattered across the United Kingdom. Last month, it joined other supermarkets in launching its own value range, reports North Wales Live.
The Value Essential range covers a variety of staple goods. Prices vary from 69p to £2, with the majority costing £1.