Getting your new scooter into the hearts and minds of potential riders can’t be easy—especially with relatively new technology. In March, 2022, Yamaha Europe officially launched the NEO’s, its first electric scooter. It’s a sleek design, for sure—striking a balance between modernity and approachability, and keeping its use of lines, curves, and colors fresh. Naturally, the company also created a short advertising video to accompany the launch.
At first, it looks like it’s just going to show us how the NEO’s can fit into a busy urban commuting lifestyle. We see a woman who’s presumably just come outside into the sunshine, and she effortlessly dons a pair of sunglasses. She’s smiling. She arrives at her NEO’s, which is parked nearby, and slides what’s presumably a freshly-charged battery into its underseat bay. She gets on, and presses the RUN button to start up her NEO’s. Off she goes!
