On Friday, Formula 1 and Apple announced the tech giant has won the exclusive broadcast rights to the series in the United States for a five-year period starting in 2026, taking over from ESPN for what Motorsport.com understands is a figure higher than $140m per year.
The deal is a commercial boost for Liberty Media's coffers, but it also represents a shift from a legacy TV broadcaster to a streaming service, which could be a sign of things to come.
