Forget going for a run in the park or lifting weights at the local YMCA: A growing number of workout studios are investing in “experiences” for fitness fanatics.
Memberships to U.S. boutique fitness studios - those promising the latest equipment, tailored workouts and unique playlists - reached over 23 million last year, according to a September report from research firm Global Intelo. That’s an increase of seven million memberships from 2020.
